Ethos Limited operates a chain of watch boutiques. It sells watches and accessories. The company also provides watch aftercare services, including movement overhauling, battery change, ultrasonic cleaning, polishing, performance tests, parts replacement, and strap change. It operates 50 stores in India across 17 cities and approximately 50 premium and luxury watch brands, as well as sells its products through online. The company was founded in 2003 and is headquartered in Chandigarh, India. Ethos Limited is a subsidiary of KDDL Limited.