Sega Sammy Holdings Inc., through its subsidiaries, engages in the entertainment contents business. The company operates through Entertainment Contents Business, Pachislot and Pachinko Machines Business, and Gaming Business segments. The Entertainment Contents Business segment engages in development and sales of consumer game software, including Full Game, F2P, etc., as well as amusement machines; planning, production, and sales of animated films; and development, manufacture, and sales of toys. The Pachislot and Pachinko Machines Business segment engages in development, manufacture, and sale of pachislot and pachinko machines. The Gaming Business segment includes development, manufacturing, and sale of gaming devices, casino machines; and online gaming business; and development and operation of the integrated resort, Paradise City, hotels, and golf courses. The company was incorporated in 2004 and is based in Tokyo, Japan.