Nayifat Finance Company provides personal financing solutions in the Kingdom of Saudi Arabia. The company operates through Personal Financing, SME Financing, and Islamic Credit Cards segments. It offers lease finance, consumer finance, small and medium enterprise finance, debt crowdfunding, and credit cards finance products. The company serves retail customers, small and medium enterprises, and high net-worth individuals. The company was founded in 2002 and is based in Riyadh, the Kingdom of Saudi Arabia.