MotorK plc, together with its subsidiaries, provides software-as-a-service for the automotive retail industry in Europe, the Middle East, and Africa. The company offers a combination of automotive SaaS products and digital solutions to the digital lead generation, management, and nurturing process. It provides technology and software solutions for car manufacturers, dealers, and service centers. The company offers WebSparK, a web platform for traffic acquisition and lead generation performance; LeadSparK, a CRM platform to support the activities of car dealerships and automotive manufacturers; and StockSparK, a stock management platform. It offers dealer websites, as well as CRM and life cycle management, vehicle management, traffic acquisition, and car configurator portal products. The company was incorporated in 2010 and is headquartered in Milan, Italy.