Hagar hf. operates retail stores in Iceland. It operates low-price grocery stores comprising specialty products, such as basic clothing and seasonal products; and offers daily need products, which includes food, clothing, beauty products, home furnishing, and leisure products. The company also provides sale and service of fuel; outdoor recreation and travel products for fisheries, contracting, and transportation companies; food package services; and warehouses and distribution services. In addition, it imports and distributes fruits and vegetables; and offers consumables, hygiene products and operating health supplies, as well as clothing and accessories for men, women, and children. The company was incorporated in 2003 and is based in Reykjavík, Iceland.